Your Video Guide to Gaming Excitement!

US sports betting adopts responsible gaming standards

29 September 2022

This week's gambling news follows up on our show from two weeks ago, where we discussed the dangers of rapid growth for the U.S. sports betting industry. Now, several major operators have come together for a set of responsible gambling standards designed to help with player protections.

A few weeks ago we devoted an entire show to how US Sports Betting operators were pushing the envelope of advertising their sports betting apps. We argued that the situation was rapidly escalating, and that it had the potential to follow the same path as what’s currently happening the United Kingdom.

Right now, the UK is facing monumental changes to their gambling industry regulation, and it all stems from a public push back against the betting operators there. Industry opponents took full advantage of the situation by pushing the threat of gambling addiction to the forefront, even though the problem gambling rate is just 0.2% in the country.

Now, however, some of the major players in the American sports betting industry have come together to form a responsible gaming partnership, and they are hoping to set a new standard that will avoid the scenario we watched play out in Britain. The partnership has an agreed set of industry benchmarks to promote responsible gaming in the US.

That 12 point responsible gaming pledge has been adopted by six betting operators, which are DraftKings, FanDuel, BetMGM, Entain, Bally’s, and MGM Resort. And the points are based on four attributes, beginning with the agreement to participate only in legal markets that provide consumer protections.

Also, NBC has entered into an agreement with BetMGM for Football Night in America, the popular Sunday night segment that covers that evenings NFL game. The goal is to provide betting odds and advice about the featured game. BetMGM will also provide the betting lines and be featured on the stats ticker at the bottom of the screen during Sunday Night Football. NBC will also show those lines for all betting and fantasy content hosted by Matthew Berry across their platforms.